Marketing is a powerful tool and should therefore be used consciously and responsibly. That is why the Alliance for Climate Positive Behavior with the Marketing for Future Award (M4F) wants to sensitize the marketing and creative industries to their special responsibility in the fight against climate change with the aim of inspiring more and more people to adopt climate-friendly behavior.
pervormance international and E.COOLINE have impressed with their responsible combination of economy and ecology and have therefore now been awarded an honorable mention in the “Climate-friendly air conditioning” case. The jury was impressed by the commitment and marketing power that the E.COOLINE team uses to actively promote climate-positive behavioral alternatives both externally and internally.
The award ceremony took place on September 22, 2022 at an award camp in Berlin. At the camp, however, not only the winners:inside were celebrated. Each shortlist case presented its ideas and views and discussed with exciting guests about the perhaps most essential question of the industry: Where does greenwashing end and serious impact begin? How much good is good enough?
