Asked She loves the sun. And she also knows its dangers. Gabriele Renner, managing director of Ulm-based Pervormance International GmbH, wants to use cooling textiles to protect people from the heat – and also encourage them to think differently. That’s not always so easy.
PEOPLE’S PERSISTENCE UNDERESTIMATED IN THE START-UP PHASE
In the Südwestpresse entrepreneur magazine “unternehmen!”, the managing director of pervormance international GmbH and creator behind the E.COOLINE cooling clothing reports on her business development, why cooling textiles are the climate-friendly solution in times of global warming and why a lot of persuasion had to be done for the business idea in the start-up phase.
You can find the article HERE
